Shafika Husseini
From Bahrain to Boston, Building Brand Love Worldwide
Raised at the intersection of East and West, I help brands build impactful cross-cultural connections. My global perspective ensures strategies resonate beyond borders.
Mission
My mission is to uncover hidden consumer desires for connection across cultures, guiding brands to resonate with global audiences. I integrate analytical insights and storytelling to nurture strategies that foster communities where brands thrive.
Vision
My vision is to collaborate on inclusive marketing campaigns that bridge cultural divides and unlock global growth. My strategies prioritize understanding diverse needs and ensuring everyone feels represented and empowered to connect.
Not A Lemonade Stand
Growing up in Bahrain, I had a skill for recognizing a need and finding a way to fill it. The local neighborhood store was popular but involved a walk a lot of the kids couldn't make alone. I used to love going to that small store and looking at candy and school supplies, two things I was passionate about back then.
Realizing a lot of parents wouldn't let their kids walk to the store alone, I set up shop (a.k.a my nightstand) on the sidewalk outside my house and filled it with my favorite candy and some school supplies. I became a convenient stop for the friends who lived on my street. Word spread and I was the go-to for anyone craving a midday snack or needing a new notebook on weekends.
I started learning about the different tastes people had, and even started offering 'bulk' discounts. While that phase of my childhood was short-lived, it ignited something in me that I realized as I grew up: the joy of identifying a customer's need and creating a solution that brings both value and happiness.
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This experience sparked a lifelong fascination with how people make choices. From vibrant packaging that brings buzz, to the strategic pricing that made my small "store" both accessible and profitable, I realized the power of providing convenience and understanding my audience. Even then, I grasped the potential of marketing to connect, influence, and ultimately build something impactful.
Skills
- Data Analysis (R / Tableau)
- Visual Analytics
- Google Analytics
- Go-to-Market Strategy
- Social Media Strategy
- Search Engine Optimization
- KPI Definition
- Collaboration and Teamwork
- Fluent in English and Arabic
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