top of page

Education

2022 - 2024

Master of Business Administration
Pace University

Pursuing an MBA with a dual concentration in marketing management and marketing analytics. Relevant courses include Strategic Marketing Planning, Predictive Analytics, Visual Analytics, Marketing Research, Social Media and Mobile Marketing, and Disruptive Technologies and Innovation. GPA: 3.67

2012-2016

Bachelor of Science

Wentworth Institute of Technology

Achieved a B.S in Business Management. Relevant courses include Entrepreneurial Marketing, Management Information Systems, Managing and Leading Organizations, and Strategic Management. GPA: 3.0

Experience

2023 - Present

Marketing Intern
StrategyFrog

Assisting in defining and executing go-to-market strategies and campaigns for our product and highlighting clear key performance indicators (KPIs).

 

Spearheading the product marketing development of a multi-channel brand strategy to reach target markets through content marketing, webinars, key messaging, and email campaigns to boost the value of StrategyFrog’s features for software adoption.

2020 - 2022

Licensed Real Estate Agent
Berkshire Hathaway HomeServices Georgia Properties

Developed, launched, and optimized Google Ads digital marketing campaigns, demonstrating their efficacy by driving a 20% QoQ increase in pipeline growth.

​

Generated comprehensive comparative market analysis reports for sales strategy optimization, providing tailored recommendations and increasing monetary outcomes.

​

Established a network of 20+ lenders, attorneys, and contractors, streamlining clients' home buying and selling processes.

​

Optimized lead conversions by analyzing Google Analytics and implementing strategic changes to website and marketing strategies, resulting in a 5% lead conversion increase and 22% ROI.

2017 - 2019

Sales & Design Consultant

Roche Bobois

Optimized supply chain for timely and high-quality order delivery, reducing product delays by 10% in 2 years.

 

Achieved 85% improvement in customer retention, resulting in a 25% increase in sales and a 10x increase in purchase value from a regular client through a one-time purchase of $250K.

​

Managed to receive a 92% client satisfaction rate by delivering accurate and complete orders to clients.

2016 - 2016

Sales & Marketing Intern

Roche Bobois

Supported the execution of ‘UTOPIA’ fundraiser between Roche Bobois and fashion designer Mimi Plange, with over 200 guests, raising money through private donations and auctions for Horizons Atlanta NGO.

​

Promoted active engagement through continuous contact and support for 20 fundraiser hosts and sponsors, effectively ensuring communication and support.

​

Enhanced showroom design to optimize promotion signage visibility, resulting in a 60% increase in foot traffic in 4 months.

Skills

Technical: Google Analytics | Google Ads | SEO | Tableau | R | Data Analysis | Miro | MRI-Simmons | Statista | IBISWorld | HubSpot | Hootesuite | Canva | Microsoft Office | Google Workspace

Marketing: Go-to-Market Strategy | KPI Definition | Social Media Marketing |  Market Research | Strategic Planning | Email Marketing | Ideation | Collaboration

Certifications: Digital Marketing Nanodegree from Udacity | Google Ads - Measurement Certification | Get Started Using Google Analytics | Customer Service Program for Students | The Influence of Unconscious Bias in Decision Making (Faculty Search Committees) 

Language: Fluency in English and Arabic

 

bottom of page